Role of Social Media in Brand Building

Digital marketing has made it possible to reach billions of people over the world quickly and easily. Big companies took advantage of it and now they are international brands. However, for a company that serves its local most, digital marketing is not as helpful as local area marketing.

Why small business need local area marketing instead of digital marketing

Local area marketing is promoting your brand in your locality. Digital marketing is quite helpful with that as well. However, you need to use some conventional marketing methods to ensure the future of your business.

If you rely too much on digital marketing when your customers are right in front of you, you may find yourself out of business soon.

What should you do?

You should try different marketing methods including banners and giveaways.

If there is a mall nearby or a big park, you can do a giveaway there.

This way you will create a positive impact on your target audience.

What to giveaway

Remember you are doing all this to create brand awareness. You must give people something that reminds them of your brand.

Giving away caps or t-shirts (if you have the budget) is a good start. However, these are no ordinary caps and t-shirts. Your brandā€™s name or logo will be printed on them.

Now, it may seem like a lot of expenses to buy t-shirts and get them printed. It is not. If you use online fashion design [desain busana, which is the term in Indonesian] services, you can get your printed t-shirts with the design of your choice at a very budget-friendly price.

Pre-order and make your giveaway a success

Fix a day on when you are going to hold the giveaway in your locality. Pre-order the caps or t-shirts after finalizing a design of your choice. These online service providers are very swift with their orders and their work is almost flawless.

Prepare to welcome tons of new customers for the next week now.

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