Internet advertising has long outperformed advertising in traditional media. But within the wide range of advertising strategies in digital media, the social media channel is the most prosperous of all.
Some Information On Network Advertising
It is enough to know that the year 2016 meant for the United States just over 72 trillion dollars of investment in digital advertising, of which almost 12 trillion correspond to advertising on Facebook alone. Twitter and Snapchat follow in volume of investment, the latter being an exceptional case, since just one year after opening its advertising options, it is already in third place in the online ranking.
Recommendations For Advertising On Social Networks
Just as it brings you closer to your target audience, social media can be the main cause of closing your business. To master the networks, you must take into account the following tips:
Check Which Of Your Publications Are More Accepted
Before launching your food supplement advertisement (โฆษณาอาหารเสริม which is the term in Thai) on networks, check the publications you have been posting or uploading on them. The number of visits, reactions and likes, comments, and other related elements can give you an idea of the topics that most attract your target. Capitalize on them in your next ad campaign.
Focus Your Advertising On Social Media
The more detail you define the scope of your advertising, the greater the return on your investment (ROI) in networks. Fortunately, platforms such as Facebook or Twitter have their advertising tools highly developed and offer you a wide range of factors to restrict the profiles that your advertising will reach. Juice them, and the results will be more than satisfactory.
Permanent Ad Rotation
If even on television, repetitive commercials end up boring, imagine how it will be on social networks. In an environment where everything is ephemeral, your business strategy should consider refreshing the guideline very often.